Friday, September 27, 2013

Official UrbanFresh Website Coming SOON!!

Please bare with us lovely people, our website is coming SOON!!! There you will be able to view the wonderful work we've been doing & learn more about who we are what we've been up to! ... Stay Tuned!! 

Wednesday, September 19, 2012

Urban Fresh 1st Boston Fashion Week Event

Selassie Ent. & Urban Fresh Presents:
The Art of STYLE


Join Urban Fresh & The Museum of NCAAA as we close out Boston Fashion Week with an intimate portrayal of our Look Book. In addition to, we will welcome Crittenton Women’s Union to raise consciousness on Domestic Violence on behalf of October being “Domestic Violence Awareness Month”
Saturday October 6, 2012 from 7-9pm
The Museum- NCAAA
300 Walnut Ave. Boston, MA 02119
Doors Open @ 6pm

For more information, feel free to contact us at

Friday, May 18, 2012

Urban Fresh's 2012 MET Favorites

 This Year's MET Ball did not disappoint! The style as always was impeccable, See for yourselves!
    Anna Wintour

    The Knicks Men
    "The Costume Institute Gala (or Costume Institute Ball), known as the Met Ball and nicknamed the "Oscars of the East Coast", is an annual ball that celebrates the annual opening of the Metropolitan Museum's (The Met) fashion exhibit at the Costume Institute.The red carpet evening where celebrities arrive dressed to impress is described as the fashion industry's "Night of Nights"Fashion industry experts and style magazines consider the event, which is hosted by Vogue, to be the fashion world's best red carpet event. It is regarded as the top annual social event in New York City. The event has been an annual affair at the Met since 1948 (the year in which the Costume Institute was founded), but it has been held in different parts of the museum over the years."

    Here are some of my favorite looks, both male & female of the night: 

    Karolina Kurkova~ My Absolute FAVORITE!!
    Chanel Iman
    Elizabeth Banks
    Lana Del Rey
     Marc Jacobs
    Marion Cottilard
    Ryan S. & Julianne H.

    Rooney Mara
    Alicia Keys

    Swizz & Kanye

    Tom & Gisele
    Tom Ford
    Zac Posen & Amber Heard Another FAV!!
    The Jonas Brothers                           

    January Jones

    Friday, May 4, 2012

    Ladies!!! StyleFixx Is BACK!!

    We've been MIA for a minute... But now We're BACK & better than ever!!! Blogging is important, so no matter how busy our lives may be, we've decided to keep you all in the know! Now that that PSA is out of the way...

    Don’t Miss Boston’s Biggest Shopping Party of the Year !

    StyleFixx Premier Shopping Events is back in BOSTON on May 9th & 10th, 2012
    at the Boston Center for the Arts... 

    Join Urban Fresh's Own, Heleena Norvette  along with Boston’s other most fashion-forward women for two nights of dream shopping, featuring over 55 cutting-edge designers and brands. Meet & network with  independent designers and shop their 2012 Spring lines. In addition to great shopping, you can indulge in product filled "Swag Bags", product sampling, massages, beauty treatments,  delicious cocktails, appetizers and music. Celebrating its 11thth year of events in Boston this will certainly be one of their best events to date.

    I don't know about you, BUT I CAN'T WAIT!!!! "Don't be Tardy For the Shopping Party!!" Lol... See you there!!

    BOSTON  Evening Highlights:
    • Meet independent designers and shop their Spring 2012 lines!
    • Score a famous STYLEFIXX Swag Bag Tote® stuffed with goodies!
    • Shop the 2012 lines of Mahi gold, Caryn’s Corner and Cimber Designs!
    • Enjoy complimentary hair treatments by Dellaria Salons!
    • Relax with beauty treatments, and makeovers by Virginn Pure Mineral Makeup!
    • Sample Finale Desserts & Haru Sushi !
    ·      StyleFixx is proud to support the Susan G. Komen for the Cure

    To purchase tickets, visit

    Thursday, October 13, 2011

    Event Reviews: Pretty City Boston 9/14/2011

    As an "Urbanite-ista" : An Urban Fresh Socialite/Fashionista, lol I have the privilege of attending many different parties, gala's, & events in & out of town. I've been to some of the most elegant, & some not so elegant of events. Let's admit it, we all love anything FREE & even better... GIFT BAGS! I've gotten "swag bags" & have been extremely disappointed with the lack & quality of samples I received that I'd (let alone anyone else ) would never use & books I'd never read... I'll leave those other national "shopping" events nameless!... BUT Pretty City's Beauty Event was different altogether. It was intimate,elegant,FUN & filled with lots of pampering!

    I got my eyebrows shaped (Amazing Job Laura B. of Salon Euphoria!) I got a massage, a facial massage, paraffin wax for my hands, a mani, a make-up application, the option to get my hair done, which I opted against because it was already LAID, wine & a chance to shop with some of the best vendors! But furthermore, I was quite impressed with Pretty City's event! Everyone was catered to & seemed to be thoroughly enjoying themselves. I attended last years event at Estate as well, but this year's focus seemed to be pampering the guests, & they definitely improved on all aspects! You left feeling gorgeous, & special to have been there! Now, for the part we've all been waiting for, THE GIFT BAGS... I was literally blown away with the FULL SIZE, useful contents of the bags! This has to be the absolute BEST gift bag I've ever received from any similar shopping/beauty event! Everyone received the same things & no one thing ran out. My only complaint was that they wouldn't allow me to take my extra gift bag for my guest at the end of the night after all guest received their bags. I was meeting up with my guest after the event b/c she couldn't make it down in time. Every other "shopping/beauty" event always allows you to retrieve the gift bags especially if you have the tickets to receive them. But that doesn't change my opinion on the event. I can not wait until the next Pretty City Boston event!

    Smooches ... Until the next review, Heleena Norvette (Boston Fashion Week 2011)

    Thursday, August 18, 2011

    Encore Production of "For Colored Girls"

    This Mural was made by featured artist Todd Johnson, go visit

    The show is AUGUST 19th 
    184 Dudley Street
    Show time 8p.m.

    more details:

    Tuesday, July 26, 2011

    Expression Of STYLE: "Breaking ALL The Rules!"

    " I think fashion is about suspense & surprise & fantasy. It's not about Rules!" - Wolfgang Joop

    Let's face it, we've all heard some of the ridiculous "Rules of Fashion", and in my personal opinion, they're all rubbish, poubelle, basura, TRASH!!! This is exactly why our slogan is "Style Over Fashion" If you have real style, it's natural & comes from within, incorporating your every being! Style is never forced & should never be confined by any rules! If you must follow any fashion rules, they should be your own! I for one have a few minor rules that I've set for myself that I live by... 1) I will not wear fur (Mink, Fox,Lynx etc.) before Thanksgiving or after Woman's History Month! 2) I just will not EVER wear stockings with open toed shoes! Just throw on some slingbacks or a "BAD" pump if it's that serious!

    Here are a few of the ridiculous "Rules of Fashion" I've heard over time...

    1) THE MOST FAMOUS... "Never Wear White After Labor Day" - The real "rule" is Don't wear white shoes before Memorial Day, or after Labor Day. It doesn't apply to clothes... But who cares? Rules are meant to be broken!

    2) Don't Over Accessorize, or "Less is More" - I say "More is More! Never tone it down!"

    3)Shoes,Bags, & Belts must always match, as well as your socks... "Socks play an incredibly important role in a man's life." - Oscar Wilde

    4)No Denim with Denim... "Blue jeans are the most beautiful things since the gondola." - Diana Vreeland

    5) To be beautiful, one must suffer! "Beauty is Pain" ... "I personally would not have plastic surgery. What the hell for? It looks ridiculous."- Calvin Klein

    6)Match your tie with your shirt

    7) Never mix prints & patterns/ Don't wear too many colors at once ... "I like light, color, luminosity. I like things full of color, & vibrant." - Oscar de la Renta

    "There are no rules for inspiration, you have to have a quality view on things
    & my curiosity helps me find inspiration in the most unconnected of strange
     situations. But there is no rule, or only one: Keep your eyes open." - Karl Lagerfeld

    When dealing with style/ fashion, you must be confident & know what works for YOU & wear it without giving a damn! Dare to be uniquely yourself... Your REAL Self! Remember most rules are meant to be broken at some point... Just don't become a fashion Victim!

    Much Love... Heleena Norvette STAY FRESH!!!!